Michael, delighted to hear from you. I'm also delighted to hear about what you are doing to make SF 2.0 come to life. I have have long practiced using solution focus blended with other approaches, but on on a more prosaic basis, e.g., change management. I’ve been a fan of the folks at http://www.change-management.com/
for a long time. I often use their ideas and build in SF elements. If I have a client issue, e.g., a client-supplier issue they want to resolve, I’ll go into the world of outsourcing where they have a vast knowledge of interactions - interactions upon which we also base our SF beliefs.
My passion for SF is to bring more applications of SF to the world of organizations. I think they are quite right to continue to not recognize the importance of SF because the SF community struggles to get beyond a somewhat clinical explanation of how it works and the benefits. I think we need to sell it in areas they can relate to. Hence I talk about strategic planning, customer experience, stakeholder consultation, etc., in order that they can see how they would use it. Ultimately, I believe organizations will use it across the business as a kind of organizational glue that unleashes the power that is within - hence my recent article in the SFCT Journal - an example where the application of SF through team coaching has been a great success. The link is below if you are interested.
Hence, my book is an effort to commercialize SF in order that managers can see not only how it works and where they will apply it, but also why the organization will benefit. So, I built my case on organizations needing to get beyond fostering a problem focused culture and that the benefits are speeding up change, greater people productivity and happier staff. We shall see.
Incidentally, I met Marty Seligman in Philadelphia two years ago. I tried to convince him that SF brings the application tools that his followers don’t seem to have - the ones they do have are created by researchers to be research. Marty was interested, but said that to ‘prove SF works’ would take a lot of research! I rest my case.
So, thanks for the micro-tools. I am very proud to be able to share what I call the SF recipes of our wonderful community.
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